The strategy of social media is interaction. The more interaction a post receives the more people learn from each other. The more people share their thoughts, ideas and stories the more we connect. Apply this to a business and the results are converted into revenue. It works. I can vouch for plenty of revenue by using social media.
The strategies embraced in social media are not new. Robert Kennedy College, administrators for my MBA through University of Cumbria, have been using the same philosophy of content sharing to connect ideas in an education environment. Each class embraces a written forum where conversations, thoughts, ideas and education are pounded out on the keyboard. Each post must be crafted with care, intention and accuracy to portray the exact meaning. Accounting equations, financial management ratios, organizational behavior theories, each conversation is meticulously crafted, word-smithed and posted.
I’m sure you must be asking, is it difficult? Sure. Posting a detailed argument in accounting or financial ratios will require deep thought and clear presentation. Being able to think, then present in a written fashion is a skill that must be learned. The beauty lies beyond the post, when your class mate analyzes the content of your post with care and responds admiring, critiquing or questioning you content. The result? Collaboration. The end result, fully baked is a message designed with care on the foundation of collaboration. When we collaborate, we all win – in this case we are educated.
Social Media has a similar strategy in embracing the power of collaboration. Those who create content worthy of dissemination will see their product rewarded. Those in sales who use social media to connect, build relationships and improve processes will find a reward in the form of revenue. Collaboration works. I learned it in social media and refined it through the collaboration of Robert Kennedy College.
Collaborate strategically today.