Magnification. What every business owner would like is to have their product magnified in the eyes of buyers and convert that magnification into revenue for their product or service. Converting a conversation into revenue can be accomplished, though it is not easy. So how is it done?
First, you need a platform or channel where engaging a buyer is possible. Many choose Facebook due to its wide acceptance, though there are other platforms able to engage, the determining factor for which channel to choose should be the nature of your business, you may find Pinterest to be your best channle. Understanding your business will determine which channel will have the quickest payout.
Second, post quality content and design every interaction as an invitation to the prospective buyer to engage in a face to face meeting. This can be challenging, but possible. Most people resort to billboarding product on their chosen channel with an endless stream of product or service monologues. While this approach may make you feel like you have adequately represented your product or service, don’t be surprised if a consumer’s response is absent. Consumer’s distrust advertising and you have just turned a social engagement into another marketing effort.
Third, social media magnifies every decision your business makes. A good business will be magnified in the eyes of purchasers. The love affair a loyal purchaser has with your business will be self-evident in conversation you hear as well as the conversations you do not hear. The converse is equally true. If your business suffers from poor management, poor product and poor ethics you will suffer the wrath of a fickle mob, regardless of if you engage or ignore social media.
Finally, the application. A conversation is happening on the social media. The conversation happens every day. The fate of your business is not up to you, but up to how your business is being magnified. Your business is part of the conversation whether you know it or not. Either you choose to be a part of the conversation and mould the content, or you can choose to ignore the conversation. Either way, your business is being magnified through Social Media. What part of your business will be magnified?
Contiguity is a New Media and Social Media marketing, strategy and public relations firm designed to help small and medium sized business with understanding and applying the principles that helped the founder sell over $8M in real estate during the worst recession since the great depression. For a no obligation phone consultation to discuss your business’ marketing, public relations and reputation management needs, please call Chris Parks at 804.893.1359 for more information. Call today.