Micro-marketing is a revolution. Not one that began as TechCrunch reported the shift, nor as Econsultancy researched for empirical data. Micro-marketing began decades ago signifying the end of one revolution and the beginning of another – we are now enjoying the benefits of the personal revolution. Iconic items like the PC and Sony’s WalkMan were all evidence of the coming change. Change which has sped up, increased in momentum and is now permeating how we demand for and consume product. This new demand requires a focused message describing why consumers should trust you, a message delivered with watchful ear and a silent mouth. The personal revolution emancipates people and requires marketing to adapt – Micro-marketing.
Micro-marketing did not start with social media on Facebook nor did Twitter help focus a message in 140 characters. These social media platforms did help establish the demand for Micro-marketing, but they do not mark the beginning. The mark revealed by Social Media is the longing and innate desire to be acknowledged, respected and understood as an individual. The desire to be treated as an individual is now a mandate. Labels. The label people carry may still be “consumer” but the innate desire each person commands is the desire for individuality. Micro-marketing is here to stay. The time to Micro-Market is NOW.
Tweet this Quote: The time to Micro-Market is NOW.
So how do you Micro-market? Great question. Identify. Businesses need to identify with localities and identify with people. More than a voice specific to a given locality we find localities and people have soul. Speak to the soul. Soul is how we commune at the deepest and most intimate level. Speak soul and you will have no problem converting conversations into revenue. Now is the day for Micro-marketing.
Sales Tip: The soul is complex. Identify the “why” to get a better look into the soul of your target locality.
Contiguity is all about connecting. We identify the soul of your business and your target consumer. We also design a Micro-marketing approach to connect with your soul mates. To ask questions and participate in the conversation, join us on Facebook Here and on Twitter Here. Now is the time to Micro-market. Don’t wait, you need the revenue.