Archive for the ‘sales’ Category
Tags: home sales, new homes sales, Richmond Virginia
Tags: business, persuasion, sales, sales performance, sales tips, social media, social media marketing, social media strategy
It was only a matter of time before the obvious happened. Media outlets seeking a profit would use their influence, and social media stream to launch commercials during their periods of no news. As you can see by the picture, I posed a question to the media channel asking what the outcome would be of selling marketing bandwidth to businesses seeking to grow their revenue. The question was genuine. Is marketing for others on your channel a catch 22 for businesses? Businesses have to make money to survive, just like me & you. We cannot naively think they operate on good looks and charm, though many of their anchors are attractive. Ultimately, none of us survive on good looks alone. So, what is the answer? Will the payout work? Or will the approach cloud what people come expecting to hear?
I see two possible outcomes to this argument.
From a consumer’s perspective, we don’t engage on social mediums to be sold, but to be entertained. When I engaged with the media source, I was expecting news, not a plug for a business. My first reaction was hollow. I read the feed thinking I was getting something new in the entertainment medium of news, only to see something I wasn’t expecting. Noise. Noise that did not match the voice I was expecting to hear. The respect of a news media source was now altered to sell. Puristically, I expected news, reality was they had to pay the bills too. Which brings me to my point: If you are going to alter your voice for revenue – before we stake our spile into a holy sap tree for syrupy goodness and yes, we all do it – your voice needs to be protected. There is only so much sap in that holy tree, are you willing to sacrifice your established voice for a new tone?
Outcome Two: (more…)
Tags: business, sales, sales tip, social media marketing, social media strategy
What is the value of a handshake?
Great question demanding a worthy answer.
Amazon seems to do quite fine without handshakes. Some e-tailers seem to do fine as well…so not every business needs handshakes, but…all businesses require trusting relationships. Trust in business is a huge issue. No question about it. For small business, the economic engine of society and the focus of this post, I see handshakes as indispensable. The ability to look someone in the eyes and see competency and capability resound beyond what service we provide or the product we sell. Trust resounds transactions into loyalty.
Tags: business, sales, sales performance, sales tips, social media, social media marketing, social media strategy
Adding a splash of humanity into your marketing campaign is worth the distraction from the marketing schedule. The detour may not spell immediate ROI for your business, but will play a determining role in profits. As you can see in the picture I took for one of my clients, there is no marketing message represented in this picture. Or is there? I say there is .
Marketing is more than just pushing product. Marketing is also about connecting with the soul of humanity. (tweet this quote: Click Here)
We may buy a product because of a perceived (more…)
Tags: black friday, business, new media, Richmond Virginia, ROI, sales, sales performance, social media, social media marketing, social media strategy
One thing is for sure. Change will happen. As the Social Mediums grown in their life cycle from start-ups to revenue producing there is bound to be plenty of change. The algorithm changes in Facebook have increased their revenue while at the same time decreased the exposure you can expect from marketing on that medium. Twitter has made some changes to their design while making the technical aspect of using the medium for marketing another challenge.
With all these changes, is the ROI still apparent for New Media or Social Media advertising?
Great question. Potentially Facebook and Twitter could have a significant part of ecommerce if the model was there, but they have not capitalized. Black Friday is a great case and point for this discussion. According to Blodget with Business Insider, last year Facebook Contributed 1.68% to sales, this year they lost an entire point (2012:1). Could this be due to their change in algorithm? Possibly. Twitter on the other hand contributed in 2011 a whopping .02% to sales and lost all that ground this year. Why? Have these mediums lost the influence? Or are they mediums designed for a different kind of ecommerce?
Social Media, Facebook & Twitter, are both word of mouth mediums. I may look for input as to where someone is going on Black Friday, but I’m going to get sales information directly from the source. Why? On Black Friday the regional nature of some stores means prices may not be consistent throughout the entire area, Facebook and Twitter can do little but encourage you to check out their local sales. Retail is difficult for social. A website with a check out basket may significantly increase the odds for this type of business.
So where can social and new media best be applied?
Social and new media may find the best application in the service industry where word of mouth is the best source for information. Several times a day I see people using social media to request information on local service providers. Once the recommendation is made, the search moves to the business’ new media and social media pages. The service providers I serve in real estate, title insurance, new homes and accounting all have seen significant rewards in the design of marketing plans for their social channels and new media platforms. My clients and I have seen the value of being interconnected on many mediums to spread the word.
New Media Marketing is interdependent like a rubber band ball. When you start pulling off the bands you are bound to get snapped. (click to Tweet this quote)
Each layer of new media requires that you be interconnected for maximum exposure. This interconnectedness can maximize your micro-marketing and image enhancement. When done correctly you eliminate noise, expand audience and convert lookers into buyers. Does the investment equal the reward? Having sold over $8M worth of real estate on new media, specifically social media, I can say it does work. Tailoring the message to fit, engage, enhance, and convert is only the beginning. There are several additional steps that can be identified through a marketing analysis, but we will leave that discussion to another day.
Contiguity is a new media marketing, branding and strategy provider in Richmond Virginia.
Blodget, H. (2012) ‘Guess What Percent Of Black Friday Online Sales Came From Twitter Referrals?’ Business Insider p.1. http://www.businessinsider.com/black-friday-online-sales-from-twitter-referrals-2012-11#ixzz2DIGGmO5C [accessed 25 November, 2012]
Tags: business soul, sales, sales tip, social media, social media marketing, social media strategy
Social Media is so much more than just technology. It is about people. People hold traditions, ideas, act out culture in intimate ways and above all love. People from every corner of the earth love traditions, love ideas, love culture, love stories and love each other. One of the key functions of social media is to share these loves in a story. Stories laced with tradition expanding ideas, stories of fierce love. Stories painted with a broad stroke of fierce love can be told with a padlock.
Seriously? A padlock?
Ever seen attached in an uncommon place? Like a bridge? Random padlock attached to just about anything? Simply random. Stories are what make Social Media Great – tell the story capture their soul.
Legend passed down (more…)
Tags: business, sales, sales leadership, sales performance, sales tip, social media, social media marketing, social media strategy
Micro-marketing is a revolution. Not one that began as TechCrunch reported the shift, nor as Econsultancy researched for empirical data. Micro-marketing began decades ago signifying the end of one revolution and the beginning of another – we are now enjoying the benefits of the personal revolution. Iconic items like the PC and Sony’s WalkMan were all evidence of the coming change. Change which has sped up, increased in momentum and is now permeating how we demand for and consume product. This new demand requires a focused message describing why consumers should trust you, a message delivered with watchful ear and a silent mouth. The personal revolution emancipates people and requires marketing to adapt – Micro-marketing.
Micro-marketing did not start with social media on Facebook nor did Twitter help focus a message in 140 characters. These social media platforms did help establish the demand for Micro-marketing, but they do not mark the beginning. The mark revealed by Social Media is the longing and innate desire to be acknowledged, respected and understood as an individual. The desire to be treated as an individual is now a mandate. Labels. The label people carry may still be “consumer” but the innate desire each person commands is the desire for individuality. Micro-marketing is here to stay. The time to Micro-Market is NOW.
Tweet this Quote: The time to Micro-Market is NOW.
So how (more…)
Tags: sales, sales performance, sales tip, social media, social media marketing, social media strategy
“Best practices” of social media tell us to avoid religious and personal talk at all costs. Is this practice really helpful? Do people really only want a sterile company message? While it is a good idea to keep potentially explosive content to a minimum, I’m going to make a case for sharing some soul.
People have souls.
Decisions of lasting consequence are seldom determined without interaction deep within. Some rely on analytics. Analytics is important, but not the final decision. Deep within each of us we make decisions, usually guided by our soul then we find a way to rationalize the outcome analytically. So how does this apply to selling product on Social Media? Great questions. Great questions because…
Tags: facebook, sales, sales performance, sales tip, social media, social media marketing, social media strategy
Magnification. What every business owner would like is to have their product magnified in the eyes of buyers and convert that magnification into revenue for their product or service. Converting a conversation into revenue can be accomplished, though it is not easy. So how is it done?
First, you need a platform or channel where engaging a buyer is possible. Many choose Facebook due to its wide acceptance, though there are other platforms able to engage, the determining factor for which channel to choose should be the nature of your business, you may find Pinterest to be your best channle. Understanding your business will determine which channel will have the quickest payout.
Second, post quality content and design every interaction as an invitation to the prospective buyer to engage in a face to face meeting. This can be challenging, but possible. Most people resort to billboarding product on their chosen channel with an endless stream of product or service monologues. While this approach may make you feel like you have adequately represented your product or service, don’t be surprised if a consumer’s response is absent. Consumer’s distrust advertising and you have just turned a social engagement into another marketing effort.
Third, social media (more…)
Tags: sales, sales performance, sales tactics, sales tip, social media, social media marketing, social media strategy
The strategy of social media is interaction. The more interaction a post receives the more people learn from each other. The more people share their thoughts, ideas and stories the more we connect. Apply this to a business and the results are converted into revenue. It works. I can vouch for plenty of revenue by using social media.
The strategies embraced in social media are not new. Robert Kennedy College, administrators for my MBA through University of Cumbria, have been using the same philosophy of content sharing to connect ideas in an education environment. Each class embraces a written forum where conversations, thoughts, ideas and education are pounded out on the keyboard. Each post must be crafted with care, intention and accuracy to portray the exact meaning. Accounting equations, financial management ratios, organizational behavior theories, each conversation is meticulously crafted, word-smithed and posted.
I’m sure you must be asking, is it difficult? (more…)