Magnification. What every business owner would like is to have their product magnified in the eyes of buyers and convert that magnification into revenue for their product or service. Converting a conversation into revenue can be accomplished, though it is not easy. So how is it done?
First, you need a platform or channel where engaging a buyer is possible. Many choose Facebook due to its wide acceptance, though there are other platforms able to engage, the determining factor for which channel to choose should be the nature of your business, you may find Pinterest to be your best channle. Understanding your business will determine which channel will have the quickest payout.
Second, post quality content and design every interaction as an invitation to the prospective buyer to engage in a face to face meeting. This can be challenging, but possible. Most people resort to billboarding product on their chosen channel with an endless stream of product or service monologues. While this approach may make you feel like you have adequately represented your product or service, don’t be surprised if a consumer’s response is absent. Consumer’s distrust advertising and you have just turned a social engagement into another marketing effort.
Third, social media (more…)