Posts Tagged ‘facebook’

The Magnifying Glass of Social Media

Posted: June 25, 2012 in sales, Social Media
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Social Media Magnifies Your Business

Magnification. What every business owner would like is to have their product magnified in the eyes of buyers and convert that magnification into revenue for their product or service. Converting a conversation into revenue can be accomplished, though it is not easy. So how is it done?

First, you need a platform or channel where engaging a buyer is possible. Many choose Facebook due to its wide acceptance, though there are other platforms able to engage, the determining factor for which channel to choose should be the nature of your business, you may find Pinterest to be your best channle.  Understanding your business will determine which channel will have the quickest payout.

Second, post quality content and design every interaction as an invitation to the prospective buyer to engage in a face to face meeting. This can be challenging, but possible. Most people resort to billboarding product on their chosen channel with an endless stream of product or service monologues. While this approach may make you feel like you have adequately represented your product or service, don’t be surprised if a consumer’s response is absent. Consumer’s distrust advertising and you have just turned a social engagement into another marketing effort.
Third, social media (more…)

Does Social Media Advertising Really Work?

Posted: May 16, 2012 in sales, Social Media
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Yes. It does work.

I can personally track over $8M is sales on Social Media of new homes during the worst recession since the Great Depression.  The challenge is knowing how to work the system. Here are a couple of tips that I found useful:

  • Timing: you need to know when to spread the message and when to listen.
  • Conversation: Social Media is truly social. Monologues do not work and may even be counterproductive.
  • Content: superior content is visited again and again.
  • Personal: Marketing tells you to keep it professional, I’m telling you to make it personal if you want to succeed on Social Media.
  • Story Time: People love stories and hate lectures.  You Drone – they leave.  Simple concepts.

There is much more I could relate, but I also know you time is of the essence and you barely have enough time to read this post.   Probably the same reason GM failed.  GM was good at sending encyclopedias when a simple postcard to garner the emotion of the buyer and distract their ADHD would do.

Moral of the story: (more…)

When Bad Reviews Don’t Matter

Posted: May 9, 2012 in sales, Social Media
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Reputation Management

In our increasingly connected society, online ratings can be an amusing read.  Reviewers can go from exalting the intelligence and craft to taking off the gloves of pleasantries and ripping skin off authors or business owners, salting the wound openly while KEYBOARD SCREAMING with obvious ire.   My thought: These discontented ratings can be your best ally.  Discrediting the discontented is easy, just read the review.  My personal preference, especially on bigger purchases, is to read the annals of the discontented and what provoked such ire.  Many times the spewing lacks a foundation of reason and shows no lack of quality. These reviews leave room for reasonable doubt.   Reviews without a foundation  actually help your business by discrediting the discontent.  No worries here.

The conversation that carries more weight lies behind the password protected walls of social media.  The connectedness of social media can take an isolated bad call and morph the placid crowd into a pitchfork wielding mob ready to torch a business’ reputation until all that is left is a smoldering skeletal frame. The results can be worse than the ire of a woman scorned.  On the global platform,  Diageo is now feeling the pain after a misstep — the looting continues on Twitter with trending conversations #andthewinnerisnot campaign.

Social Media can (more…)

3 ½ Reasons Why Facebook Bought Instagram

Posted: May 8, 2012 in sales, Social Media
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Contiguity Social Media

True Statement: I am merely responding to the fact that Facebook bought Instagram for $1B on a “black helicopter” theory – but the theory makes sense.  Social Media has power, maybe even enough power to make a $1B investment payoff.

Reason #1: Instagram is a fun picture platform to use, which does not require much skill to feel like a NatGeo Pro.  Any genius with a basic iPhone can tap into the superpowers of point and shoot.  This will make the average Facebook user even more interactive.

Reason #2:  Instagram provides Facebook with the power to compete on equal platforms with other media rich platforms like Pinterest.

Reason #3: Pinterest has found a way to monetize their Social Media site by allowing people to place a price on items for sale.  With Facebook driving a ginormous amount of revenue through their platform, Instagram melds the two platforms into a money making maven.  I can see Instagram being more than just a way for grandma to see junior in running across the yard chasing a puppy in the inkwell setting.   Instagram will ultimately be the way for each person to set up their own little storefront.

Reason #3 ½ : (more…)